Paloma & Oak

Social media for real estate teams & local businesses · NL & NS

A one-person creative studio for the Maritimes: content, captions, and strategy handled by the same person, every month.

See the Work
Madison, founder of Paloma & Oak, smiling in a blush blazer while holding her phone
Madison Emma, founder of Paloma & Oak, based in Newfoundland & Nova Scotia, Canada

Hi, I'm Madison Emma.

I'm 24 years old, a proud dog mom, and an avid tea lover. When I'm not working, you'll usually find me watching a comedy special, getting lost in a good book, or taking my dog for a drive to explore somewhere new.

Having lived in both Newfoundland and Nova Scotia, I have strong connections to both communities. I offer remote services across both provinces, along with hybrid and in-person services as I regularly travel between Newfoundland and Nova Scotia.

Alongside running Paloma & Oak, I work as a licensed real estate administrator with over two years of experience supporting some of Canada's top real estate brokerages. Throughout my career, I've gained hands-on experience in professional branding, client communication, project management, analytics reporting, and creating systems that help businesses operate more efficiently.

My goal with Paloma & Oak is simple: to create thoughtful, strategic content that not only looks beautiful but also helps businesses grow, connect with their audience, and build meaningful engagement. Whether you're just getting started or looking to elevate your online presence, I'm passionate about helping brands tell their story with authenticity and purpose.

That's the story behind the studio. Here's what I can take off your plate

What I do, and what it costs

No mystery bundles, no “contact us for pricing.” Every service below has a real price attached. Start with a single post, or hand me the whole feed.

Social Media Management

The whole feed, handled month to month: content planned, designed, captioned, scheduled, and the DMs and comments looked after. You keep doing the work you're good at; I make sure people see it.

Monthly retainers from $500, see Packages

Post & Graphic Design

Single graphics that hold their own in a feed: listing announcements, service menus, giveaways, testimonials. Designed for your brand, not pulled from a template pack.

$25 per post, à la carte

Reel Creation & Editing

Short-form video from raw clips to a finished reel: cut, captioned, and paced for people who watch with the sound off.

From $75, à la carte

Social Media Audit

A close read of your profile: bio, highlights, link strategy, content mix, and brand consistency, returned as specific fixes, not vague advice.

$99, à la carte

Marketing Consultation

A working session on whatever marketing question is keeping you stuck: positioning, content strategy, where to spend effort first. You leave with a plan you own.

$99 per session

Photography Session

On-location photography of your actual business (your team, your trucks, your finished work) so your content never has to lean on stock photos.

$150/hr, on location

No mystery queue, just four steps.

By the end of our first call you'll already know what's going out, where, and when. Here's the shape of it.

  1. Discovery Call

    A free 20-minute conversation about your business, your audience, and what's not landing. We map your first content calendar together, right on the call.

  2. Strategy

    I turn that call into a plan you can read at a glance: platforms, posting rhythm, and a content mix that fits how your clients actually scroll.

  3. Content Creation

    Graphics, reels, captions, scheduling: made in your brand and queued ahead of time, so nothing goes out last-minute.

  4. Growth

    We watch what lands, keep what works, and adjust what doesn't. Same person, same conversation, month after month.

Three ways to hand off your feed

One flat rate per month, one person doing the work, me. We scope the details together on a free call.

Basic

A steady, professional presence on one platform.

$500/mo

  • 8 posts a month (2 a week) on 1 platform
  • Content created, captioned, and scheduled
  • Basic engagement monitoring
  • Monthly performance report
Most Popular

Growth

Content plus community, the package most clients start with.

$750/mo

  • 16 posts a month (4 a week) across 2 platforms
  • 8 story posts a month, plus community engagement
  • Monthly analytics report
  • One 30-minute strategy call every month

Pro

Full-coverage marketing when you're ready to go all in.

$1,000/mo

  • 20 posts plus 12 story posts a month, across 2 platforms
  • Google Business Profile and competitor research
  • One monthly content shoot (about 2 hours)
  • Priority email support

What I can prove so far

A new studio doesn’t get to borrow big numbers. Here’s what’s true instead.

You won't get a rotating cast of account managers you've never met. You'll get one person, the same person, every month.

Paloma & Oak is a brand-new studio. The person running it isn't new to real estate marketing. She's spent the last two-plus years inside some of Canada's top brokerages.

Recently worked with

A Halifax RE/MAX teamA Nova Scotia RE/MAX teamA Nova Scotia custom home builderA Newfoundland moving & transport companyA Fall River, NS garage-door company
The designed Instagram post: a five-star customer review set over a photo from the client's actual job site
Craft example

A real testimonial, turned into content that gets noticed.

I called Hinged Garage Door Services after being unable to open my garage door. Garrett was extremely professional and courteous on the phone, and he showed up on time. After assessing the problem and explaining options, he installed a new garage door opener and left the workspace neat and clean. The price was fair and worth every penny. I highly recommend Hinged Garage Door Services as your first choice.

Sylvie T., customer of a garage-door client

This review praises the client's business, not Paloma & Oak. What the studio did was design it into a post worth stopping for.

See it in motion

The studio's feed is where the work shows up first: reels, client posts, and the occasional hot take about posting schedules.

Follow @palomaandoak

Fair questions, honest answers

Everything people usually want to know before they book, and if yours isn't here, bring it to the call.

Ready when you are.

Let's make your feed feel like you.

You've seen the work, the process, and the prices. If it feels like a fit, grab a time below, the kettle's already on.

Book a Free Discovery Call

No pressure, no pitch deck: just a 20-minute conversation about what you need.

Pick a time that works for you.

The booking calendar is almost ready.

In the meantime, the fastest way to reach me is a quick note: palomaandoak@gmail.com.

Prefer email? Send a quick note instead